TitleDiscover the Ambassador journeys
Agency
Campaign All Worth It
Advertiser L'Oréal
Brand L'Oréal/Prince's Trust

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Length
Media Agency
Creative Director ..b B...n Subscribers Only
Account Planner E...y E...s Subscribers Only
Creative / Art Direction R...n W...er Subscribers Only
Account Director S....ey B....er Subscribers Only
Managing Partner L..a C...ay Subscribers Only
Project Director L...se Haw........aite Subscribers Only
Group Planning Director D...d F....nn Subscribers Only
Business Manager A...on W...er Subscribers Only
Post Production ..g Subscribers Only
Production Company S....er Subscribers Only
Producer P...re G....er Subscribers Only
Director F...en Co....nt Subscribers Only
Actor / Celebrity H...n M...en Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

Latest Ads