If the world is getting hotter, what are we supposed to wear to keep cool? “Wool” is not the answer that springs to mind. But wool actually “breathes” in warm climates, which is why menswear retailer M.J. Bale created a range of “cool wool” suits for summer conditions. To prove that the suits keep men sweat-free, the brand dressed British weatherman Alex Beresford in one of them and sent him on an expedition to the hottest places on earth. From Dubai’s desert to Death Valley, Alex chose his next destination based purely on how hot it was forecast to be. Needless to say, he remained impeccable. Meanwhile, the store’s customers could test the suits themselves in a specially-installed sauna. Global warming doesn’t mean you have to get hot under the collar. |
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Title | Coolest Suit On The Planet |
Agency | TBWA\Sydney |
Campaign | Coolest Suit On The Planet |
Advertiser | M.J.Bale |
Brand | M.J. Bale |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Creative Officer | A..y D....lo Subscribers Only |
Executive Creative Director | C...g B...ks Subscribers Only |
Creative Director | ..n Wi.....son Subscribers Only |
Art Director | M..k T...is Subscribers Only |
Copywriter | C....on D....tt Subscribers Only |
Producer | A....el J...rs Subscribers Only |
Producer | Sa....ah An....ne Subscribers Only |
Account Director | L...a M...no Subscribers Only |
Account Director | D..e Ma....ws Subscribers Only |
Head Of Planning | J..l P....on Subscribers Only |
Sound Designer | B..u Si.....er Subscribers Only |
Director | P....ck F...ti Subscribers Only |
Sound | S..g .u Subscribers Only |
Music Composer | ..n ..m Subscribers Only |