TitleSequeira in it's rightful place
BriefTo save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Campaign Sequeira in it's rightful place
Brand Crowdfunding

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PostedNovember 2017
StorySubscribers Only
Media Type Digital
Creative Director P...o B...ga Subscribers Only
Creative Director M....lo L....ço Subscribers Only
Copywriter R....rd W....ll Subscribers Only
Agency Producer P...o S...a Subscribers Only

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