| Title | Sequeira in it's rightful place |
| Brief | To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always. |
| Agency |
Fuel
|
| Campaign |
Sequeira in it's rightful place
|
| Advertiser |
MUSEU NACIONAL DE ARTE ANTIGA
|
| Brand |
Crowdfunding
|
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| Posted | November 2017 |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Creative Director |
P...O B...GA Subscribers Only
|
| Creative Director |
M....lo L....ço Subscribers Only
|
| Copywriter |
R....rd W....ll Subscribers Only
|
| Agency Producer |
P...o S...a Subscribers Only
|
