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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Best Digital Innovation Ads of the Month : Nov 15, 2017

1

Toyota Land Cruiser SUVs - Everest

They've conquered Everest so we can dream about it.

TitleEverest
BriefEvery alpinist dreams of Everest. But even us average Joes would love to see the view from the top. Yandax Maps partnered with Toyota to create the first ever street view of the harrowing journey to the summit. Bringing Toyota one step closer to its mission to take you anywhere on the planet.
Campaign Everest
Advertiser Toyota
Brand Toyota Land Cruiser SUVs

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PostedNovember 2017
StorySubscribers Only
Media Type Digital
Designer A...n A...in Subscribers Only
Art Producer Al.....er Zh....ov Subscribers Only
Agency Producer O..a Bo....va Subscribers Only
2

Adobe - The Original Brushes of Edvard Munch
Abby Priest

Digital recreation bringing back the 'hands' of the greats.

TitleThe Original Brushes of Edvard Munch
BriefEvery artist has an idol, someone they aspire to be like. For many, it is Edvard Munch, the creator of the famed painting “The Scream.” To inspire a new generation of artists to start digital painting, Adobe Photoshop collaborated with the Munch Museum in Oslo. Experts studied the painter’s 100-year old brushes — the density, flexibility and bristle type — created 360° detailed scans and created a free download digital brush set. You too can paint like Munch.
Agency
Campaign The Original Brushes of Edvard Munch
Advertiser Adobe
Brand Adobe

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PostedNovember 2017
StorySubscribers Only
Media Type Digital
Length
Creative Director O...r He.....st Subscribers Only
Photographer A....as Kl....rg Subscribers Only
Director F....ik H...s Subscribers Only
Production Company Producer E..k Gu.....son Subscribers Only
Agency Producer N...as C...a Subscribers Only
Creative Team Manager A...rs He.....öm Subscribers Only
Creative Team Manager P...us W...ll Subscribers Only
Client Services Director A....as M...e Subscribers Only
3

Gravity Light - Gravity Light

Shining light into homes and onto new opportunities.

TitleGravity Light
BriefMany of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.
Agency
Campaign Gravity Light
Advertiser Shell Global, Gravitylight Foundation
Brand Gravity Light

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Executive Creative Director L...s P..n Subscribers Only
Creative Director Subscribers Only
Account Planner O...ia J....on Subscribers Only
Account Planner E....or M....lf Subscribers Only
Agency Producer L...y K..p Subscribers Only
Agency Producer J...s S...ns Subscribers Only
Agency Producer L...en P...e Subscribers Only
Business Director K...in R....ts Subscribers Only
Account Manager J...h W...h Subscribers Only
Account Manager R...el C..n Subscribers Only
Production Company St.....uck M...a Subscribers Only
Director A...an D....on Subscribers Only
Editor ..m M...er Subscribers Only
4

Woman Interrupted - Woman Interrupted App

Ending discrimination one interruption at a time.

TitleWoman Interrupted App
Agency
Campaign Woman Interrupted
Advertiser Woman Interrupted
Brand Woman Interrupted

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
5

Crowdfunding - Sequeira in it's rightful place

Bringing a country together, pixel by pixel.

TitleSequeira in it's rightful place
BriefTo save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Agency
Campaign Sequeira in it's rightful place
Advertiser MUSEU NACIONAL DE ARTE ANTIGA
Brand Crowdfunding

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PostedNovember 2017
StorySubscribers Only
Media Type Digital
Creative Director P...o B...ga Subscribers Only
Creative Director M....lo L....ço Subscribers Only
Copywriter R....rd W....ll Subscribers Only
Agency Producer P...o S...a Subscribers Only
EDITOR'S PICK
+1

Love Has No Labels - Fans of Love (110s)

When searching for love confronts the unexpected.

TitleFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agency
Campaign Love Has No Labels
Advertiser Ad Council
Brand Love Has No Labels

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Production Company
Colorization
Chief Creative Officer N..k ..w Subscribers Only
Advertising Manager A..a Is....on Subscribers Only
Advertising Manager L..a S....an Subscribers Only
Director F...d R..s Subscribers Only
Creative Director C...s J...im Subscribers Only
Creative Director M..e Do....ey Subscribers Only
Executive Creative Director C...s N....am Subscribers Only
Executive Creative Director E..c J...on Subscribers Only
Strategist ..y M...an Subscribers Only
Business Director S....en Be.....in Subscribers Only
Account Director S...n Z..p Subscribers Only
Executive Producer J..f S....ik Subscribers Only
Executive Producer ..t F...s Subscribers Only
Executive Producer C...y P...d Subscribers Only
Strategy Director D..e S...an Subscribers Only
Business Affairs M....sa N...i Subscribers Only
Creative Team A....to P...as Subscribers Only
Creative Team Subscribers Only
Chief Marketing Officer (CMO) D...el D..z Subscribers Only
Group Strategy Director D...n V...r Subscribers Only
Executive Producer Ch.....na C...o Subscribers Only
Mixer ..b Ba.....all Subscribers Only
Mix N...n S....os Subscribers Only
Production Company Producer H...e P...o Subscribers Only
Executive Producer L...en He.....rg Subscribers Only
Editor R...rt R...g Subscribers Only
Editing Company ..t ..d ..n L...on Subscribers Only
Colorist D...en ..n ..r Cr....en Subscribers Only
Special Effects / VFX J...ph G...so Subscribers Only
Special Effects / VFX M..t D...en Subscribers Only
Production Company Producer I....ah F...es Subscribers Only
Production Company Producer W...y G....er Subscribers Only
Executive Producer S...h .i ..o Subscribers Only
Executive Producer N...y H....en Subscribers Only
Director of Photography (DOP) G....ry W...on Subscribers Only
Line Producer El.....us S...r Subscribers Only
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