TitleBillboard work-out
BriefSometimes the best ideas are the most simple. Take this one. No, really, take it! Basic-Fit turned its "Get fit for summer" campaign into a workout. Movable billboards equipped with handles were placed in six of the busiest city centres in Belgium and the Netherlands. Everyone was invited to grab a handle and work their way out to the nearest Basic-Fit gym, where they could claim a free membership. The first journeys were recorded for an online video announcing where the billboards would pop up next.
Campaign Get fit for summer
Advertiser Basic-Fit
Brand Basic-Fit

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
More InformationSubscribers Only
Creative Director J..n .e V...s Subscribers Only
Creative Director R..e V....ng Subscribers Only
Copywriter An.....ro H....ts Subscribers Only
Art Director P..L ..N U..N Subscribers Only
Strategy Director M....el ..n ..n B...de Subscribers Only
Account Manager ..x .e V...s Subscribers Only
Account Manager M...he D...st Subscribers Only
Advertising Manager E...a H..n Subscribers Only
Production Company M..e ..r D....al Subscribers Only
Production Company Producer R....rt B..m Subscribers Only
Graphic Designer Ro......Jan H....an Subscribers Only
Video Editor P...er Bo....st Subscribers Only
Motion Graphic J...en Fe....ra Subscribers Only

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