McDonald’s and Renault turned the “test drive” into a “tasty drive” when they teamed up to help peckish drivers. In association with the agency DPT&Z in Brazil, they created a new app for the Renault Captur’s on-board computer system. When drivers get the craving, they can order a McDonald’s meal directly through the app. Then the car’s GPS guides them to the nearest McDonald’s drive-through, where they can pick up their meal. Thus ensuring that their bodies are never running up empty. 

TitleTasty Drive
Campaign Tasty Drive
Advertiser Renault/McDonald's
Brand Renault/McDonald's

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
Chief Marketing Officer (CMO) ..n Ge.....ov Subscribers Only

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