McDonald’s and Renault turned the “test drive” into a “tasty drive” when they teamed up to help peckish drivers. In association with the agency DPT&Z in Brazil, they created a new app for the Renault Captur’s on-board computer system. When drivers get the craving, they can order a McDonald’s meal directly through the app. Then the car’s GPS guides them to the nearest McDonald’s drive-through, where they can pick up their meal. Thus ensuring that their bodies are never running up empty. |
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| Title | Tasty Drive |
| Agency | DPZ&T |
| Campaign | Tasty Drive |
| Advertiser | Renault/McDonald's |
| Brand | Renault/McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Chief Marketing Officer (CMO) | ..n Ge.....ov Subscribers Only |
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