TitleThe Not-So Beautiful Game: Japan
BriefOne of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore.
Campaign The Not-So-Beautiful Game
Advertiser National Centre for Domestic Violence
Brand NCDV

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PostedNovember 2018
Business SectorSubscribers Only
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Media Type Print
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