| Title | The Not-So Beautiful Game: Japan |
| Brief | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
| Agency | J. Walter Thompson London |
| Campaign | The Not-So-Beautiful Game |
| Advertiser | National Centre for Domestic Violence |
| Brand | NCDV |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | .o W....ce Subscribers Only |
| Photographer | N..l R..a Subscribers Only |
| Executive Creative Director | L...s P..n Subscribers Only |
| Retoucher | J..n Pr.....ot Subscribers Only |
| Graphic Designer | ..b J...er Subscribers Only |
| Graphic Designer | Y...i O...o Subscribers Only |
| Creative Team | .o T...or Subscribers Only |
| Creative Team | M..a Ha.....ic Subscribers Only |
| Head of Production | J...ph B....ry Subscribers Only |
| Account Director | S...y E....on Subscribers Only |
| Account Director | F...a Mc....ey Subscribers Only |
| Social Media Strategist | J...s T...n Subscribers Only |
| Creative Content Strategist | K....na Agy.......nsah Subscribers Only |
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