| Title | Unscripted |
| Brief | The twists and the turns. The agony and the ecstasy. You can’t script football. Or can you? Ahead of the new season on BT Sport, the biggest brains in sports data – Google Cloud, Opta and Squawka – were commissioned create an AI-written script of the season. The incredibly detailed 60 page script was sent to some of the biggest names in world football, causing fierce debate in 44 countries. Searches for BT Sport overtook those for Brexit, Boris Johnson and Fantasy Football. With the conversation running, the Unscripted campaign was revealed. |
| Agency | Wunderman Thompson UK |
| Campaign | Unscripted |
| Advertiser | BT |
| Brand | BT Sports |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | S...e Al....ge Subscribers Only |
| Managing Partner | A..y L..e Subscribers Only |
| Executive Creative Director | L...s P..n Subscribers Only |
| Chief Strategy Officer | M...us Re....ds Subscribers Only |
| Creative Director | Ch......her M...e Subscribers Only |
| Creative Director | R....rd M...an Subscribers Only |
| Designer | C...n S...h Subscribers Only |
| Business Director | ..e M....nn Subscribers Only |
| Business Director | P..l W...on Subscribers Only |
| Account Manager | N....ie W...on Subscribers Only |
| Production Company Producer | S..a Bl....tt Subscribers Only |
| Production Company Producer | G..g Ni....ls Subscribers Only |
| Project Manager | S...e H...e Subscribers Only |
| Project Manager | C...y M...s Subscribers Only |
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