| Title | Wonderful Weather Alerts |
| Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers. |
| Agency | Energy BBDO |
| Campaign | Wonderful Weather Alerts |
| Advertiser | Bayer |
| Brand | Bayer Allergy medicine |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | A...és O....ñez Subscribers Only |
| Executive Creative Director | S...n T...cy Subscribers Only |
| Creative Director | Jo....an L...er Subscribers Only |
| Creative Director | J..f C...a Subscribers Only |
| Copywriter | A...ew C....io Subscribers Only |
| Lead Designer | H..g V..h Subscribers Only |
| Head of Integrated Production | J..n P...t Subscribers Only |
| Executive Producer | J..f D....er Subscribers Only |
| Senior Integrated Producer | Da....le K...an Subscribers Only |
| Music Director | D...el K....rs Subscribers Only |
| Associate Music Producer | N..k M...r Subscribers Only |
| Director of Client Services | K...e C..w Subscribers Only |
| Senior Account Director | E..n W...h Subscribers Only |
| Account Director | L...en R....ll Subscribers Only |
| Senior Account Executive | L....ay D...ey Subscribers Only |
| Project Manager | A..x Co....an Subscribers Only |
| Integrated Strategist | V....ie R..e Subscribers Only |
| Senior Strategist | E...y Ve....es Subscribers Only |
| Executive Producer | M...h M...on Subscribers Only |
| Post-production Producer | J...y Mc....ld Subscribers Only |
| Editor | C...y C...er Subscribers Only |
| Sound Designer | S...h K...n Subscribers Only |
| Media Agency | Me....om Subscribers Only |
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