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1
German Youth Association of People with Hearing Loss - Signs
L'assistant vocal qui traduit le langage des signes à l'oral.
| Title | Signs |
| Agency | MRM McCann Frankfurt |
| Campaign | Signs |
| Advertiser | German Youth Association of People with Hearing Loss |
| Brand | German Youth Association of People with Hearing Loss |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Applications |
| Length | |
| Production Company | d....ut f...s Subscribers Only |
| Post Production | ..s W..k Subscribers Only |
| Music and Sound Company | S...io F..k G..H .o .G Subscribers Only |
| Chief Creative Officer | Se.....an Ha....ck Subscribers Only |
| Executive Creative Director | M...in B...a Subscribers Only |
| Executive Creative Director | D...an Dr.....ki Subscribers Only |
| Vice President (VP) | D....ik He....ch Subscribers Only |
| Director Creative Technology | M..k Ho.....ng Subscribers Only |
| Senior Copywriter | C...s En....tt Subscribers Only |
| Group Creative Director UX | ..n P...z Subscribers Only |
| IT Project Manager | Se.....an K...n Subscribers Only |
| Senior Art Director | J...d S...em Subscribers Only |
| Senior Motion Designer | M....el K....er Subscribers Only |
| PR & Communications Director | J...me C...et Subscribers Only |
| Art Director | N..o K....er Subscribers Only |
| Trainee | S...a Pa....vo Subscribers Only |
| Art Director | I...i S...ra Subscribers Only |
| Head of Production | K...s F....er Subscribers Only |
| Chairwoman | Mi....le M....ng Subscribers Only |
| Clerk | L...s G...he Subscribers Only |
2
IKEA platform for free ready-made interior design - IKEA APARTMENTEKA
Une bibliothèque d'appartement redécorés à l'aide d'IKEA afin de vous donner des idées pour le vôtre.
| Title | IKEA APARTMENTEKA |
| Brief | Public housing wasn't designed with individuals in mind, but every family has different needs. That's why Ikea created the Apartmenteka, an online library of free interior designs for people living in public housing in Russia. Thanks to a database of more than 300 typical public housing styles, they can search for interior design solutions by type of house, address or number of rooms. Then they can purchase individual items or an entire interior, depending on their budget. |
| Agency | Instinct |
| Campaign | IKEA APARTMENTEKA |
| Advertiser | IKEA |
| Brand | IKEA platform for free ready-made interior design |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | R...n Fi....er Subscribers Only |
| Chief Creative Officer | Ya....av O...v Subscribers Only |
| Creative Director | N....ai F....ka Subscribers Only |
| Creative Group Head | E....iy G....an Subscribers Only |
| Creative Group Head | J...or Co.....ter Subscribers Only |
| Art Director | Vi....ia Vy.....aya Subscribers Only |
| Art Director | T...r Ab.....eev Subscribers Only |
| Senior Digital Art Director | M...m D...in Subscribers Only |
| Digital Art Director | Vi....ia Nu......ova Subscribers Only |
| Digital Design | I..a Ku....ov Subscribers Only |
| Client Services Director | M...na Ve.....ina Subscribers Only |
| Account Director | N....ya A....va Subscribers Only |
| Account Director | I...a G....va Subscribers Only |
| Account Manager | K...ia Mi.....ova Subscribers Only |
| Digital Producer | A..a Ch.....ina Subscribers Only |
| Digital Producer | Vl....ir L....ov Subscribers Only |
| Digital Producer | K...na Ma.....va Subscribers Only |
| Production Company Producer | T....na Dm.....va Subscribers Only |
3
Irish Dairy - The Music Behind the Recipes
La playlist pour cuisiner votre recette préférée, quelle que soit la recette.
| Title | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| Agency | Energy BBDO |
| Campaign | The Music Behind the Recipes |
| Advertiser | Kerrygold |
| Brand | Irish Dairy |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer, Energy BBDO | A...és O....ñez Subscribers Only |
| Executive Creative Director, Energy BBDO | S...n T...cy Subscribers Only |
| Creative Director, Energy BBDO | J..f C...a Subscribers Only |
| Copywriter, Energy BBDO | C....dy B...n Subscribers Only |
| Junior Copywriter, Energy BBDO | M...an V...s Subscribers Only |
| Junior Art Director, Energy BBDO | Mi....le L...zo Subscribers Only |
| Head of Integrated Production, Energy BBDO | J..n P...t Subscribers Only |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on Subscribers Only |
| Associate Producer, Energy BBDO | S...h J...s Subscribers Only |
| Director of Music, Energy BBDO | D...el K....rs Subscribers Only |
| Music Producer, Energy BBDO | N..k M...r Subscribers Only |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz Subscribers Only |
| Managing Director, Energy BBDO | J..f A...ns Subscribers Only |
| Client Service Director, Energy BBDO | A..a B...rs Subscribers Only |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri Subscribers Only |
| Account Executive, Energy BBDO | B...t P...rs Subscribers Only |
| Planning Director, Energy BBDO | S....on S...ey Subscribers Only |
| Integration Strategist, Energy BBDO | B...id Sl....ry Subscribers Only |
| Director, Red Rage Films | L...an H...s Subscribers Only |
| Executive Producer, Red Rage Films | G..y M...e Subscribers Only |
| Producer, Red Rage Films | T...sa O....riel Subscribers Only |
| Editor, Flare | S..n Be.....er Subscribers Only |
| Editor, Flare | A...in A....es Subscribers Only |
| Producer, Flare | E...a Ro....on Subscribers Only |
| Producer, Flare | J...y Mc....ld Subscribers Only |
| Mixing Engineer, Flare | K..y Mi....an Subscribers Only |
| Director, PHD U.S. | D..g S..o Subscribers Only |
| Associate Director, PHD U.S. | Ra....le H..t Subscribers Only |
| Supervisor, PHD U.S. | ..m M...r Subscribers Only |
| Strategist, PHD U.S. | S...ad P...er Subscribers Only |
| Assistant Strategist, PHD U.S. | Mi....la A...tt Subscribers Only |
| Vocals/ Song | . D..w S..w Subscribers Only |
4
Bayer Allergy medicine - Wonderful Weather Alerts
Des pre-rolls dynamiques qui combinent géolocalisation et météo pour communiquer sur les allergènes et leur médication.
| Title | Wonderful Weather Alerts |
| Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers. |
| Agency | Energy BBDO |
| Campaign | Wonderful Weather Alerts |
| Advertiser | Bayer |
| Brand | Bayer Allergy medicine |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | A...és O....ñez Subscribers Only |
| Executive Creative Director | S...n T...cy Subscribers Only |
| Creative Director | Jo....an L...er Subscribers Only |
| Creative Director | J..f C...a Subscribers Only |
| Copywriter | A...ew C....io Subscribers Only |
| Lead Designer | H..g V..h Subscribers Only |
| Head of Integrated Production | J..n P...t Subscribers Only |
| Executive Producer | J..f D....er Subscribers Only |
| Senior Integrated Producer | Da....le K...an Subscribers Only |
| Music Director | D...el K....rs Subscribers Only |
| Associate Music Producer | N..k M...r Subscribers Only |
| Director of Client Services | K...e C..w Subscribers Only |
| Senior Account Director | E..n W...h Subscribers Only |
| Account Director | L...en R....ll Subscribers Only |
| Senior Account Executive | L....ay D...ey Subscribers Only |
| Project Manager | A..x Co....an Subscribers Only |
| Integrated Strategist | V....ie R..e Subscribers Only |
| Senior Strategist | E...y Ve....es Subscribers Only |
| Executive Producer | M...h M...on Subscribers Only |
| Post-production Producer | J...y Mc....ld Subscribers Only |
| Editor | C...y C...er Subscribers Only |
| Sound Designer | S...h K...n Subscribers Only |
| Media Agency | Me....om Subscribers Only |
5
Mars Petfood - Perfect Search
De l'achat de pub contextualisé au profit du client
| Title | Perfect Search |
| Brief | To let everyone to know about the Perfect Fit philosophy, the campaign targeted pet owners who were already living according to the brand's principles. This was done by buying rare keywords typed only by the most responsible pet owners, such as “cat balcony”, “dog fitness instructor” and another 83 keywords with a searching frequency of less than 300 a month. Overall, it cost just $68. Those who typed the chosen keywords were given the things they were looking for, free of charge, as a reward for perfect pet care. |
| Agency | BBDO Russia Group |
| Campaign | Perfect Search |
| Advertiser | Mars LLC |
| Brand | Mars Petfood |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Executive Creative Director | A...ey F....ov Subscribers Only |
| Creative Group Head | S...a Ts....na Subscribers Only |
| Copywriter | P..r M....uk Subscribers Only |
| Copywriter | A...n B....ov Subscribers Only |
| Digital Art Director | A...ey Kr....ov Subscribers Only |
| Managing Director | N....ia Ts.....va Subscribers Only |
| Client Services Director | An.....ia Du......aya Subscribers Only |
| Account Director | An.....ia Ba.....nko Subscribers Only |
| Account Manager | L...a Sh.....iia Subscribers Only |
| Strategic Planning Director | P...na P...ek Subscribers Only |
| Digital Analyst | J..e Lu....na Subscribers Only |
| Digital Producer | Y...y M...n Subscribers Only |
| Strategic Planner | A..a K...ko Subscribers Only |
| Strategic Planner | V..a Zg.....ya Subscribers Only |
| Marketing Director | O..a Ko....va Subscribers Only |
| Brand Manager | E...a To....va Subscribers Only |
| Advertising Manager | An.....ia Bo....va Subscribers Only |
| Advertising Manager | An.....ia Ba.....ova Subscribers Only |
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