Do you like to do a little dance when you cook? Sing into the wooden spoon maybe? To promote its dairy products as indispensable to certain recipes, Kerrygold and its agency Energy BBDO started from the insight that three out of four cooks love to listen to music in the kitchen. So, with the help of Spotify, they created a playlist of tunes that matched a selection of recipes. Imagine whisking to disco or stirring to something sloooow. Top chefs helped them put the playlist together, and the operation was launched with a video featuring musicians playing to the Kerrygold cows in a field. We’ve been to muddier outdoor gigs.
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| Title | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| Agency | Energy BBDO |
| Campaign | The Music Behind the Recipes |
| Advertiser | Kerrygold |
| Brand | Irish Dairy |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer, Energy BBDO | A...és O....ñez Subscribers Only |
| Executive Creative Director, Energy BBDO | S...n T...cy Subscribers Only |
| Creative Director, Energy BBDO | J..f C...a Subscribers Only |
| Copywriter, Energy BBDO | C....dy B...n Subscribers Only |
| Junior Copywriter, Energy BBDO | M...an V...s Subscribers Only |
| Junior Art Director, Energy BBDO | Mi....le L...zo Subscribers Only |
| Head of Integrated Production, Energy BBDO | J..n P...t Subscribers Only |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on Subscribers Only |
| Associate Producer, Energy BBDO | S...h J...s Subscribers Only |
| Director of Music, Energy BBDO | D...el K....rs Subscribers Only |
| Music Producer, Energy BBDO | N..k M...r Subscribers Only |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz Subscribers Only |
| Managing Director, Energy BBDO | J..f A...ns Subscribers Only |
| Client Service Director, Energy BBDO | A..a B...rs Subscribers Only |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri Subscribers Only |
| Account Executive, Energy BBDO | B...t P...rs Subscribers Only |
| Planning Director, Energy BBDO | S....on S...ey Subscribers Only |
| Integration Strategist, Energy BBDO | B...id Sl....ry Subscribers Only |
| Director, Red Rage Films | L...an H...s Subscribers Only |
| Executive Producer, Red Rage Films | G..y M...e Subscribers Only |
| Producer, Red Rage Films | T...sa O....riel Subscribers Only |
| Editor, Flare | S..n Be.....er Subscribers Only |
| Editor, Flare | A...in A....es Subscribers Only |
| Producer, Flare | E...a Ro....on Subscribers Only |
| Producer, Flare | J...y Mc....ld Subscribers Only |
| Mixing Engineer, Flare | K..y Mi....an Subscribers Only |
| Director, PHD U.S. | D..g S..o Subscribers Only |
| Associate Director, PHD U.S. | Ra....le H..t Subscribers Only |
| Supervisor, PHD U.S. | ..m M...r Subscribers Only |
| Strategist, PHD U.S. | S...ad P...er Subscribers Only |
| Assistant Strategist, PHD U.S. | Mi....la A...tt Subscribers Only |
| Vocals/ Song | . D..w S..w Subscribers Only |
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