When scientists found a new species of sea creature living seven kilometres down near the Mariana Trench in the Philippines, they were alarmed to discover plastic pollution in its body. While the problem of ocean plastic pollution is widely acknowledged, it clearly went deeper and further than anyone had realized. To draw attention to their discovery, in March this year the scientists gave the shrimp-like creature a pertinent name: eurythenes plasticus. For the WWF, the little amphipod became a global ambassador for the fight against marine plastic pollution, via a multi-platform campaign deploying posters, PR and digital, as well as exhibitions at museums and aquariums around the world. The aim was to encourage citizens to sign a petition demanding a legally binding UN agreement that would outlaw plastic pollution. An outsized mission for a small hero. |
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Title | Eurythenes plasticus |
Agency | BBDO Düsseldorf GmbH |
Campaign | Eurythenes plasticus |
Advertiser | WWF |
Brand | WWF |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Production Company | Sehsucht GmbH |
Chief Creative Officer | T..l D....el Subscribers Only |
Creative Managing Director | Kr.....fer He.....nn Subscribers Only |
Executive Creative Director | A..y W...h Subscribers Only |
Script | A..y W...h Subscribers Only |
Art Director | B...d R..e Subscribers Only |
Art Director | M...o S...a Subscribers Only |
Art Director | R....io Br....to Subscribers Only |
Copywriter | Ch.....an Ko.....uer Subscribers Only |
Copywriter | M...os A...s Subscribers Only |
Head of Production | ..t W...h Subscribers Only |
Creative technologist | M...in Boe.......sing Subscribers Only |
Strategic Planner | Be....in Pl.....er Subscribers Only |
Strategic Planner | K..e D....tt Subscribers Only |
Chief Production Officer | S....en G...is Subscribers Only |
Creative Support | Han.......toph Sc......iss Subscribers Only |
Production Company Producer | St.....ie H�....ann Subscribers Only |
Post Production | Cr.....rk . . b...d .f .d age.......ices G..H Subscribers Only |
Music | A..x K...ew Subscribers Only |
Sound Designer | A..x K...ew Subscribers Only |
Music Composer | A..x K...ew Subscribers Only |
Audio Production House | S...io F..k G..H .o .G Subscribers Only |
Compositing | In.....te M...a G..H Subscribers Only |