We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.
Oasis Movement wants you to Hire a Quitter
You may not have heard of Oasis Movement until now, and that’s a good thing. Oasis Movement has been active helping Ontarians with addiction recovery support and employment services since 1992. As they spend their time and funding to support the communities they work in, they have spent little to no marketing dollars over the years. Through a pro bono offering from the team at Juniper Park\TBWA, a global Toronto-based creative brand experience company, Oasis Movement has launched their “Hire a Quitter” campaign alongside an updated logo and visual identity.
The two main goals Oasis Movement and Juniper Park\TBWA worked towards with this campaign are to educate people about Oasis Movements offering for addiction recovery and employment services as well as inspiring people suffering from addiction to reach out for help. As Oasis Movement has little mass awareness of the services they offer, the goal of getting their name out there was paramount.
In a series of four :15s animated shorts, the “Hire a Quitter” campaign aims to illustrate the journey through addiction recovery. Using the magic of animation, the campaign tells inspiring stories of positive transformation inspired by the local communities Oasis Movement works in.
"We worked closely with the people at Oasis who had been through the program to ensure our stories and tone reflected truthful experiences. Our campaign line, “Hire a quitter,” has a nice, unexpected hook, but there’s also so much truth packed into that line. Because addiction can take over people’s lives and can be so difficult to control, and the people who are taking steps towards addiction recovery have shown that they have all the characteristics listed in our films: dedication, courage, commitment, perseverance. Traits that every employer looks for in a job applicant." - Jason Lee & Derek Silveria, Associate Creative Directors, Juniper Park\TBWA.
‘Hire A Quitter’ takes the long, complicated and nuanced process of addiction recovery and simplifies it in a way that, we hope, makes it feel achievable. This optimistic portrayal of recovery, along with the help Oasis Movements support services provide, aim to make these short films feel empowering to those struggling with addiction.
“These are the kinds of success stories Oasis helps write every day. They’re all based in truth. People working through addiction recovery and striving to get their lives back on track. And for many, a big part of that is finding a job. But the real-life stories can be very complicated, and I think the magic of these spots is how simple we’re able to tell them. The journey we can take people on in 15 seconds is so powerful. And hopefully inspirational to others who are going through tough moments.” - Jason Lee & Derek Silveria, Associate Creative Directors, Juniper Park\TBWA.
“The Oasis Addiction Recovery Society is tremendously grateful to Juniper Park/TBWA, for their time, creativity and collaborative efforts in coming up with the “Hire A Quitter” campaign. The team was able to successfully depict that courage, determination, perseverance and long-term commitment can lead to lifelong success in overcoming addiction. It has been and continues to be our long-held belief that “Change is ALWAYS Possible”. Our mandate is to help those in recovery from drug and/or alcohol addictions become productive members of society with workshops in life and employment skills, and assistance in finding viable employment. With the right support, education, encouragement and meaningful work, people continue to change their lives for the better. The Oasis team is here to help anyone struggling and looking to change their lives. Please reach out if you or anyone you know is in need, we are here to help.” – Oasis Addiction Recovery Society https://oasismovement.org/