| Title | Liberty |
| Brief | During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say: "Keep your hands up for true human values!" |
| Agency |
Leo Burnett Kyiv
|
| Campaign |
What if I'm tired?
|
| Advertiser |
Eleos
|
| Brand |
Eleos Ukraine
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Creative Director |
An....iy D....ov Subscribers Only
|
| Copywriter |
O...a Da......nko Subscribers Only
|
| Art Director |
T...s Bo.....huk Subscribers Only
|
| Chief Creative Officer |
J..g R...mi Subscribers Only
|
| Chief Creative Director |
K...a Sc.....er Subscribers Only
|
