| Title | Wildfire |
| Brief | Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now! |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
N4TURE'S NUMB3R5
|
| Advertiser |
WWF
|
| Brand |
WWF
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
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