| Title | F Word |
| Agency | Wunderman Thompson UK |
| Campaign | F Word |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Music / Sound Design | Factory Studios |
| Executive Creative Director | ..m D..w Subscribers Only |
| Creative Director | M..e W...on Subscribers Only |
| Creative Team | Al.....ra B....ng Subscribers Only |
| Creative Team | C...r D..y Subscribers Only |
| Head of Strategy | E...y R..e Subscribers Only |
| Strategist | J...y P..k Subscribers Only |
| Strategist | W..l Mc.....ey Subscribers Only |
| Business Director | L...a K...y Subscribers Only |
| Business Director | C...re Ch....tt Subscribers Only |
| Account Director | N....ie W...on Subscribers Only |
| Account Director | Ma.....ne W..b Subscribers Only |
| Account Manager | E..e N..y Subscribers Only |
| Account Manager | ..x C..n Subscribers Only |
| Agency Producer | C....ie W....ll Subscribers Only |
| Agency Producer | ..m La....ce Subscribers Only |
| Agency Producer | ..t P...y Subscribers Only |
| Production Company | Bl....nk Subscribers Only |
| Production Company | B...k L...on Subscribers Only |
| Director | D...d Pr.....en Subscribers Only |
| VFX/Post Production | R...al P..t Subscribers Only |
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