|Campaign||Fresh Fish - Legal Sea Foods|
|Advertiser||Legal Sea Foods|
|Brand||Legal Sea Foods|
|Business Sector||Subscribers Only|
Strongest creative reputation.
Since our inception in 1991, we have arguably been the most creatively honored agency in the country, year after year. We have been named “Best Mid/Small Size Agency in the U.S. for General Excellence” six times by the 4A’s. This is a record that no agency, large or small, can match.
Our agency is not headed up solely by a creative person, who might seek solutions that are not strategically sound, or by a businessperson whose views may not result in the best creative work. In our company there is a balance, which results in a highly strategic product that also meets the challenge of being unforgettable.
We Search for Truth.
Our philosophy is based on a view that our job is to capture a truth either about the product or the consumer that will resonate. What works, and we have proven it time and time again with all of our clients, is the need to find and hit a consumer nerve that resonates as valuable, truthful and unforgettable.
Following a string of somewhat controversial ads, our new “Fresh Thoughts” campaign brings together humor and wit in an otherwise not-so-funny seafood sphere. This new campaign targets seafood enthusiasts that are willing to chuckle for a change.
Seafood is known to be one of the greatest brain foods, and the new ads that ask if “squid sign their name in ink” or if “jellyfish [would] taste good with peanut butter” give suburbanites something to think about on the T.
View all the print ads: https://www.devitoverdi.com/portfolio/legal-sea-foods-restaurants/