| Title | HBO Max Europe Launch |
| Advertiser | N/A |
| Brand | HBO Max |
| Date of First Broadcast/Publication | 2022 / 1 |
| Story | Following the acceptance and success of the LATAM launch, a similar brand activation display with a more interactive customer-centred approach was created to generate an elevated experience, as well as a bigger brand positioning from the launch moment. The initial roll-out for HBO Max in Europe was carried over different key cities from the Nordic countries and Spain. Format: Interactive Brand activation, interactive mobile games, AR activation, and Content development |
| Media Type | Promotion & Event |
| Creative Director, Art Director | Germán F González |