Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Al MacCuish & Kit Hawkins (Sunshine)

Al MacCuish & Kit Hawkins, CCO and CEO of Sunshine, describe the best type of agency and give their point of view about the "fem-vertising"...



Al MacCuish is an acclaimed advertising industry creative and published author. Prior to cofounding Sunshine, he was the creative director and head of entertainment at Mother. Al has won dozens of awards at Cannes, One Show, BTAA, D&AD and Creative Circle for a range of clients including Coca-Cola, Pimm’s, PG Tips, Amnesty International and Orange.

Kit Hawkins is an internationally recognized entrepreneur, specializing in the creative and talent industries. He has founded a number of successful companies and produced world-class, culturally defining campaigns and experiences.

Along with Al, Kit established the entertainment division at the creative agency, Mother. In 2007, Kit was honored by the United Nations for his humanitarian work as the worldwide producer of Al Gore’s Live Earth. 

TOPIC: agency
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