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Matt Hoffmann (Independent)

Matt Hoffmann, director at Independent, discusses his brother and colleague Mark and their working relationship. 

 

Matt Hoffman is the younger of the Hoffman Brothers, who are directors at Independent.

The Hoffman brothers started making movies when their dad brought home a video camera one day. Now they make commercials. Their collaborative approach involves crafting irreverent comedy and energy-filled sports films.The commercial-directing duo officially started working together back in 2006 after creatively collaborating on Nike’s ‘Joga Bonito’ campaign for the 2006 World Cup, which Mark directed. Their film ‘Jump Rope’, for Nike Skateboarding, landed them two AICP awards, a Bronze Lion at Cannes and a Gold Clio. The spot was also selected to be a permanent part of the collection of ads at MOMA. 

TOPIC: production
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