Uppercut

New York, United States
TitleSafety behind the scenes
Agency
Campaign Safety Behind the Scenes
Advertiser Volvo
Brand Volvo Cars USA
Date of First Broadcast/Publication 2023 / 3
Business Sector Cars
Tagline For Life
Story For this year's Oscars broadcast, Volvo celebrated the people who work behind the scenes to help keep everyone safe on film sets. From rigging complex lighting equipment, to designing intricate camera moves, to checking and rechecking gear – the people we featured are real, working professionals, who are active on major Hollywood film sets. And each and every one of them plays an integral role in making the films we love possible. By staying true to our heritage of safety, and showing up at the right moment in culture, we forged an authentic new link between our brand and the art and industry of filmmaking.
Media Type Television
Length
Editing Company
Production Company
Chief Creative Officer
Executive Creative Director
Group Creative Director
Art Director
Art Director
Copywriter
Production Company
Audio

Our Work