Title | Sour |
Title (original language) | Zuur |
Agency | TBWA\Brussels |
Campaign | Sour |
Advertiser | Growfunding.be |
Brand | Growfunding.be |
Date of First Broadcast/Publication | 2021 / 2 |
Business Sector | Alcoholic |
Story | Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift. |
Media Type | Case Study |
Length | |
Soundtrack | Brussels State of Mind - Zwangere Guy |
Production Company | CZAR |
Account Management | Nicolas De Bauw |
Account Management | Max Fauconnier |
Account Management | Thijs Muësen |
Advertising Manager | Frederik Lamote |
Advertising Manager | Anne-Sofie Vandersmissen |
Agency Producer | Mieke Vandewalle |
Agency Producer | Elien De Brouwer |
Art Director | Greg Van Buggenhout |
Copywriter | Kenn Van Lijsebeth |
Copywriter | Thomas Driesen |
Copywriter | Manu De Wit |
Copywriter | Wilfrid Morin |
Creative Team | Kenn Van Lijsebeth |
Creative Team | Greg Van Buggenhout |
Creative Director | Jeroen Bostoen |
Creative Director | Thomas Driesen |
Designer | Hendrik Everaerts |
Designer | Olivier Verbeke |
Desktop Publisher | Axel Nédée |
Director of Photography (DOP) | Lieven van Baelen |
Director | Lieven van Baelen |
Illustrator | Axel Nédée |
Public Relations | Anneleen Coppens |
PR Agency | TBWA\Reputation |
Producer | Eurydice Gysel |
Producer | Ralph Durlinger |
Sound | Jan Pollet |