| Title | Project Rebirth |
| Agency | Crispin Porter + Bogusky |
| Campaign | Project Rebirth |
| Advertiser | Ryder |
| Brand | Ryder |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Trucks, Pick-Up Trucks |
| Story | To highlight its industry-leading maintenance capabilities, Ryder totally destroyed a brand new state of the art truck and gave their technicians 24 hours to fix it. The truck was put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. The project was directed by Greg Baldi who is a Hollywood veteran specializing in action films. After the destruction, the truck was taken to a Ryder service facility where a team of Ryder technicians was given 24 hours to fix it. They did it in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem. If they can fix this truck, they can fix anything. |
| Media Type | Web Film |
| Length | |
| More Information | http://campaigns.ryder.com/project-rebirth |
| Production Company | Bandito Brothers |
| Post Production | Methodstudios |
| Executive Creative Director | Gustavo Sarkis |
| Associate Creative Director | Matt Davis |
| Associate Creative Director | Daniel Pradilla |
| Associate Creative Director | Alvaro Ramos |
| Associate Creative Director | Jeff Siegel |
| Print Producer | Heather Popenhagen |
| Producer | Julie Vosburgh |
| Production Company | Bankrupt Films |
| Production Company | Plus Productions |
| Director | Greg Baldi |
| Director | Elliot Dillman |
| Executive Producer | Ryan Slavin |
| Executive Producer | Robert DeBakey |
| Line Producer | Vince Terrazzino |
| Director of Photography (DOP) | Nicholas Piatnik |
| Editing Company | Plus Productions |
| Editor | Max Bohichik |
| Assistant Editor | Ryan Simpson |
| Music | JSM Music |
| Music Producer | Joel Simon |
| MUSIC Artist | audiomachine |
| Music Composer | Mark Petrie |
| Music Composer | Andrew Prahlow |
| Account Director | Henry Gonzalez |
| Account Director | Aileen Echenique |
| Account Supervisor | Tristan Stevens |
| Account Manager | Mary Anne Kavjian |
| Business Affairs | Lisa Gillies |
| Strategic Planning Director | Omar Quinones |