Title | Card Block (Superhero) |
Agency | M&C Saatchi |
Campaign | Power of Thumbs |
Advertiser | St. George Bank Limited |
Posted | March 2016 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones. |
Media Type | Web Film |
Length | |
Production Company | Photoplay Films |
Director | Scott Otto Anderson |
Executive Creative Director | Mike Spirkovski |
Copywriter | Guy Hobbs |
Art Director | Pierre-Antoine Gilles |
Executive Producer | Oliver Lawrance |
Producer | Emma Thompson |
Agency Producer | Sue Hind |
Agency Producer | Paul Johnston |
Director of Photography (DOP) | Daniel Ardilley |
Visual Effects | Howie Hill |
Sound | Nylon Studios |
Post Production | FSM VFX |
Editor | Simon Njoo |
Production Designer | Virginia Mesiti |
Post Production Producer | Tina Braham |