TitleThe Miracle of Mulberry
Campaign Miracle of Mulberry
Advertiser Mulberry
Brand Mulberry
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Philosophy The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle. 
Media Type Web Film
Market United Kingdom
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