Title | Both of You - Marla |
Agency | Amsterdam Worldwide Group |
Campaign | Both of You |
Advertiser | Sony / Intel |
Brand | Intel® |
Date of First Broadcast/Publication | 2013 / 12 |
Business Sector | Computers, PDAs & Calculators |
Story | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
Philosophy | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Result | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Media Type | Web Film |
Length | |
More Information | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
Post Production | Darlings Post |
Music Company / Composer | Audentity Music & Sound |
Executive Creative Director | Richard Gorodecky |
Art Director | Richard Gorodecky |
Copywriter | Richard Gorodecky |
Art Director | Laurie Lacourt |
Copywriter | Chermine Assadian |
Art Director | Fabian Hupfauf |
Art Director | Daniel Peirón |
Copywriter | Karen Cardy |
Producer | Neil Henry |
Producer | Jan-Peter Wiersma |
Account Director | Megan Wooding |
Account Manager | KaMing Kho |
Strategic Planning Director | Uli Kurtenbach |
Production Company | Frontier Films |
Director | Matthew Bissonnette |
Director of Photography (DOP) | Kris Belchevski |
Art Director | Patricia Christie |
Executive Producer | Simon Dragland |
Executive Producer | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Music Composer | Niels den Otter |
Music Composer | Guido Maat |
Music Composer | Rogier de Nijs |