Margaret Johnson

Margaret Johnson

Partner and Executive Creative Director at Goodby, Silverstein & Partners
San Francisco, United States

My Latest Work

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Summary

Margaret Johnson is a 20-year GS&P veteran and leads the agency’s creative department, a position she assumed in 2015 after being named a partner in 2012.
Under her leadership GS&P has architected famous work with a humanitarian edge. This includes “Emily’s Oz” for Comcast/XFINITY, DORITOS Rainbows (the profits of which supported the It Gets Better Project), the Oculus Rift experience for the Salvador Dalí Museum, the anticyberbullying campaign “#IAmAWitness” for the Ad Council and the Häagen-Dazs “HD Loves HB” campaign. The latter prompted Congress to conduct hearings on colony collapse disorder. Over the years, she’s been named an Ad Age Woman to Watch, one of Adweek’s Most Inspiring Chief Creative Officers in the US and one of Business Insider’s Most Creative Women in Advertising.
Margaret serves on the boards of the One Show and Facebook’s Creative Council. She was a founding member of the 3 Percent Conference and has judged the ANDYs, the CLIOs as well as the prestigious Titanium category of the Cannes Lions. She’s won awards at every major show, including the One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign, the Grand Prize Kelly Award for the Häagen-Dazs “Five” campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two Lions for Logitech’s “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time World’s Best Commercials. Margaret also produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes.
Margaret graduated from the University of North Carolina Chapel Hill with a BA in journalism and mass communication and earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Positions

Partner, CCO
San Francisco, United States
August 2016 - Present (1 year 3 months)
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.
Her early advertising career included stops at Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes, and at the Richards Group in Dallas, Texas, where she worked on Id Software, creators of video games like Doom and Quake. She launched lots of games with monsters, screaming faces and dead bodies.
In 1996 Margaret received a call from GSP. She packed up and headed west. In the years since, she’s worked on just about every account in the building: SONIC Drive-In, TD Ameritrade, Häagen-Dazs, HP, Logitech, Nintendo, Specialized, Foster Farms, Budweiser, Yahoo! and Nest, to name a few. She was made a partner at GSP in 2012.
She’s won awards at every major show, including the One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time World’s Best Commercials.
Business Insider named her one of the Most Powerful Women in Advertising in 2012.
In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. She also blogs about things she sees out of her car window and is writing a book with her husband about not losing touch with the cool, dynamic person you were before you had kids—a project they started seven years ago, before they had kids. 
Executive Creative Director, Partner
San Francisco, United States
1996 - July 2016 (20 years 6 months)
Executive Creative Director on Nest, TD Ameritrade, Häagen-Dazs, Sonic, Logitech, Foster Farms, Specialized. Previous accounts include Nintendo, H-P, Nike, Elizabeth Arden
Art Director
Dallas, United States
1993 - 1996 (3 years)
Group Chief Executive
London, United Kingdom
Group Chief Executive
London, United Kingdom

Education

Advertising

Portfolio Center
1991 - 2016 (25 years)

BA, Journalism and Mass Communications

University of North Carolina at Chapel Hill
1987 - 1991 (4 years)

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