?We?re an agency all about understanding the consumer. Because once we understand them, we know how to blow them away with our industrial-strength ideas.?
Jeffrey J. Scott is President, Managing Director at
Campbell-Ewald, responsible for assisting national marketers including Alltel Wireless, the American Heart Association, Farmers Insurance Grou, National City Corporation, the University of Michigan Health System and Wyndham Worldwide. He is a member of the Campbell-Ewald Board of Directors and the agency?s Finance and Executive Committees.
With the agency since 1987, Jeff has been a creative, account and strategic leader, seeking unique solutions to clients? business objectives, often in emerging categories. He helped OnStar become a ubiquitous brand name, assisted with launching category leader XM Satellite Radio and oversaw the Continental Airlines account during turbulent reorganizations.
Jeff also helped grow the agency?s communications capabilities, including initiating Campbell-Ewald Digital in 1994. More recently, he led the agency?s Contact management transformation to help clients compete more successfully in today?s cluttered media landscape, and is responsible for Campbell-Ewald Health, the agency?s combined healthcare discipline, with additional cliens such as Amgen, Shire Pharmaceuticals and Meijer.
Jeff graduated Phi Beta Kappa from the University of Michigan in Ann Arbor, with continuing education at Harvard Business School.
Jeff and his family reside in Bloomfield Hills, Mich.