| Title | Kellogg Mobile Site |
| Agency |
Publicis Sapient
|
| Campaign |
Growth Minded
|
| Advertiser |
Northwestern University
|
| Brand |
Kellogg School of Management
|
| Date of First Broadcast/Publication |
2014 / 9
|
| Story | Kellogg School of Management is a nationally recognized top tier MBA program, however the challenge that exists is Kellogg is not always listed as a #1 choice for prospective students compared to its competitors. The primary audience for the Kellogg School of Management is top-tier, full-time traditional MBA prospects, who are 25-31 years old, with 2.5+ years of work experience and an avg. score of 680+ on the GMAT. The creative strategy is geared toward the driven achievers that embody the spirit of the Kellogg prospect. The organizing idea is that Kellogg develops courageous leaders who can identify, inspire and ignite lasting growth in people, organizations and markets. Thru a complete branding redesign, Kellogg re-launched with a new identity geared towards the idea of being “Growth Minded”. The new creative strategy and design was rolled out thru Kellogg’s website, online advertising, print as well as internal communications on campus. |
| Media Type |
Web Site
|
| Associate Copywriter |
Kevin Johnson
|
| Creative Director |
Jason Stanfield
|
| Director Marketing Strategy and Analysis |
Jamie Anderson
|
| Associate Program Management |
Jen Altheide
|
| Manager Creative Operations |
Cassandra Robertson-Reuter
|
| Senior Art Director |
Tim Schavitz
|
| Designer |
Nikki Koppelson
|
| Copywriter |
Chris Le
|
| Client Services Director |
Andy Schultz
|
| Account Supervisor |
Beth Schmidt
|
| Manager Project Management |
Julie Griffin
|
| Senior Manager Marketing Strategy and Analysis |
Luiz Salles
|
| Kellogg School of Management Creative Director |
Lindsay Anderson
|
