Title | Chairs |
Agency | Modernista! |
Campaign | Chairs |
Advertiser | General Motors Corp. |
Brand | Hummer |
Posted | August 2005 |
Business Sector | Cars |
Story | This spot truly breaks new ground in the automotive category (and in most categories for that matter) on so many fronts. First of all, the use of modern dance to convey not only precision and performance, but to give you a sense of what it is like to experience the H3 as well. Secondly, an original dance music trak from a world-renowned DJ, and finally, the apparent and dramatic implosion of a new black midsize H3. As has been the case on a number of previous HUMMER spots, we will be debuting this spot next week as a :60 and a :30. We will also be creating a "Behind the Scenes" video about this incredible HUMMER production that will soon be availible to view on HUMMER.com. |
Media Type | Television |
Length | |
Market | United States |
Special Effects / VFX | Methodstudios |
Executive Creative Director | Lance Jensen |
Executive Creative Director | Gary Koepke |
Art Director | Gary Koepke |
Copywriter | Lance Jensen |
Agency Producer | Charles Wolford |
Production Company | RadicalMedia |
Editor | Angus Wall |
Director | Daniel Askill |
Director of Photography (DOP) | Toby Irwin |
Artist | Paul Oakenfold |