Title | Portraits 30s |
Agency | Juniper Park\TBWA |
Campaign | Portraits |
Advertiser | CIBC |
Brand | CIBC Private Wealth Management |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Artists capture the real you. So do we. |
Story | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
Media Type | Television |
Length | |
Chief Creative Officer | Alan Madill |
Chief Creative Officer | Terry Drummond |
Chief Creative Officer | Barry Quinn |
Group Creative Director | Andy Linardatos |
Group Creative Director | Hylton Mann |
Group Creative Director | Christina Gliha |
Video Producer | Margaret John |
Digital Producer | Laura Felstiner |
Digital Producer | Jenny Kim |
Print Producer | Toby Sime |
VP, Group Account Director | Shelly-Ann Scott |
Account Director | Michelle Bobbie |
Account Executive | Kristen Lee |