| Title | Arctic Ground Squirrel |
| Agency | Dweck! |
| Campaign | Arctic Ground Squirrel |
| Advertiser | Dial a Mattress |
| Brand | Dial-A-Mattress |
| Posted | May 2000 |
| Product | Mattress |
| Business Sector | Home Furniture |
| Tagline | Always out there. |
| Story | A human sized arctic ground squirrel receives a couple of mattress delivery guys. He yells at his wife when she wonders what is going on. He explains to the delivery guys that the quality of the mattress is important since he will hibernate for months, and then aggressively throws them out when they ask for a signature. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Michael Dweck |
| Copywriter | Lori Campbell |
| Art Director | Lori Campbell |
| Agency Producer | Larry Shanet |
| Director | John O'Hagan |
| Production Company | Hungry Man |
| Copywriter | Scott Vitrone |
| Art Director | Scott Vitrone |
| Art Director | Michael Dweck |
| Creative Director | Lori Campbell |
| Copywriter | Stephen Pearson |
| Art Director | Stephen Pearson |
More Work
SEE ALLCanvas
- BRAND:
- Spotify for Artists
- AGENCY:
- Figliulo & Partners
Race
- BRAND:
- American Century Investments
- AGENCY:
- Figliulo & Partners