| Title | Made Visible Collection 2020 |
| Agency | Farner Consulting AG |
| Campaign | Made Visible Collection 2020 |
| Advertiser | Touring Club Switzerland |
| Brand | TCS |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Road safety from the sidewalk to the catwalk |
| Story | Due to lack of visibility people are overlooked on Swiss roads and dangerous accidents happen. Brands and consumers still pay too little attention to reflective elements in their collections. With our brand MADE VISIBLE created for road safety awareness we crashed the two biggest Swiss fashion shows and made a huge splash with its own reflective “MADE VISIBLE Collection 2020”. As a kick starter to the fashion industry and inspiring show highlight the collection demonstrated to the public how stylish road safety really can look. |
| Media Type | Case Study |
| Length | |
| Copywriter | Martin Fuchs |
| Chief Creative Officer | Philipp Skrabal |
| Creative Director | Janine Zundel |
| Art Director | Mathias Kröbl |
More Work
SEE ALLMade Visible Collection 2020 (board)
- BRAND:
- TCS
- AGENCY:
- Farner Consulting AG
Woman
- BRAND:
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- AGENCY:
- Farner Consulting AG
Man
- BRAND:
- Auto-Show St.Gallen 2019
- AGENCY:
- Farner Consulting AG
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- AGENCY:
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- AGENCY:
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
- Jung von Matt/365
The New BMW 7 Series 7
- BRAND:
- BMW 7 Series
- AGENCY:
- Jung von Matt/365
The New BMW 7 Series 6
- BRAND:
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- AGENCY:
- Jung von Matt/365