Sea-Eye - "TUA – When I have to go"

Jung von Matt/Next Alster GmbH Hamburg, Germany

Awards

3543

This ad is part of the ACT Responsible Collection

Brand: Sea-Eye
Country: Germany

Advertiser: Sea-Eye

Title	TUA – When I have to go
Agency	Jung von Matt/Next Alster GmbH
Campaign	TUA – When I have to go
Advertiser	Sea-Eye
Brand	Sea-Eye
Date of First Broadcast/Publication	2019
Business Sector	Charities, Foundations, Volunteers
Philosophy	In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.
Media Type	Music Video
Length	112 seconds
Executive Creative Director	Thim Wagner
Creative Director	Erik Höhn
Managing Director	Joachim Kortlepel
Creative Director Sound	Julian Krohn
Senior Copywriter	Lars Grübler
Junior Copywriter	Manuel Scheuble
Junior Copywriter	Tabea Stiefel
Copywriter	Phillip Sasse
Art Director	Florian Kronenberg
Art Director	Martin Gspan
Client Services Director	Jan Anderßen
Consultant	Maria Buschuew
Project Manager	Lena Wanders
Director	Eric van den Hoonaard
Director of Photography (DOP)	Benedikt Hugendubel
Producer	Johannes Haverkamp
Producer	Johannes Wöpkemeier
Executive Producer	Maik Siering
Post Production	Slaughterhouse GmbH
Score Composer	Nicholas Nowottny
Sound Design and Mix	German Wahnsinn
Sound Design and Mix	White Horse Music
Client	Gorden Isler
Client	Julian Pahlke