Alistair Campbell

Alistair Campbell

Creative Director at Blood Global
London, United Kingdom

My Latest Work

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Summary

Experienced creative director, who loves working across different disciplines to create innovative work for clients.

I believe the more a brand gives, the more it gets back. So be generous.

I’ve had the privilege of working at some great companies at great times. Leading Guardian Labs, the commercial department of one of the UK’s most highly regarded news organisations has given me unparalleled insight into the world of publishing and content.

As a creative Director in both pureplay digital and integrated agencies, I’ve overseen the creation of an array of bespoke digital experiences, with executions covering social, video (online, live and interactive), games, physical digital, VR & AR and more. I also developed a keen interest in digital product development and software as a service.

10 years cutting my teeth at St Lukes, during the height of its powers, taught me the value of thinking strategically, the importance of executional focus and the power of great brands.

Along the way I’ve won industry awards: Cannes Lions, D&AD pencils, Webbies, Creative Circle awards (and more). Recently, I’ve also had work featured in the Big Bang Data exhibition at Somerset House, named one of the Best Animated Short Film on the internet, picked up by the German Design Museum and shown at the World Economic Forum in Davos.

I

Sector Experience

Positions

Creative Director (freelance)
Blood Global
August 2016 - January 2017 (5 months)
A brandtech practice, part of You & Mr Jones.
Creative Director, Guardian Labs, Guardian News & Media
Guardian News & Media
July 2014 - July 2016 (2 years)
Guardian Labs is the branded content arm of the Guardian. Creating content for brands and organisation to live both on and off the Guardian's platforms.

We create unstoppable stories.

http://guardianlabs.theguardian.com/
Judge - Young Cyber Lions
Cannes Lions 2016
March 2016 - June 2016 (3 months)
Helping find the digital marketing stars of the future
Executive Creative Director
London, United Kingdom
April 2011 - July 2014 (3 years 3 months)
Initially ECD of Agency Republic, we merged with Critical Mass in February, when I was appointed ECD of the new office. Responsible for setting and implementing the creative vision for the agency. I oversaw the agency’s creative work for all our existing clients. Driving the quality of the entire output as well as helping to develop key pieces of standout work like JD Roots and NIVEA Stress Protect.

Heavily involved in new business, leading wins on Tropicana, Quaker and Konami.
Executive Creative Director
Agency Republic
April 2011 - July 2014 (3 years 3 months)
Initially ECD of Agency Republic, we merged with Critical Mass in February, when I was appointed ECD of the new office. Responsible for setting and implementing the creative vision for the agency. I oversaw the agency’s creative work for all our existing clients. Driving the quality of the entire output as well as helping to develop key pieces of standout work like JD Roots and NIVEA Stress Protect.

Heavily involved in new business, leading wins on Tropicana, Quaker and Konami.
Digital Creative Director
London, United Kingdom
June 2009 - May 2011 (1 year 11 months)
Worked alongside the Head of Digital Strategy, Laurence Parkes, with a joint mission of improving the digital output of WCRS, both in terms of quality and quantity. I’m pleased to say we managed a bit of both.

Along the way we also created some great digital work for previously ATL only clients, Weetabix, Sky News, Sky Broadband, Churchill and The Sun.
Head of Copy / Creative Director
Agency Republic
March 2007 - June 2009 (2 years 3 months)
Agency Republic taught me an enormous amount in a very short space of time. Initially responsible for quality control of all copy within the agency, twelve months in I was promoted to Creative Director. Starting with three major accounts; PlayStation, BBC and BP, I subsequently landed a further three new business wins in just over a year.

I got to work with some fabulous people and created some of the agency’s most awarded work.
Copywriter
London, United Kingdom
July 1996 - December 2006 (10 years 5 months)
A great place to start my career, working under the magnificent Kate Stanners and Tim Hearn. They taught me the value of hard work and great craft.

In my time there I got to work on clients like Sky, Eurostar, The Electoral Commission, HSBC, Boots, BT, Clarks shoes and The Observer. Producing TV and print work I’m still proud of today. And having a lot of fun doing it. Good times.

Education

BSc Psychology

University of Birmingham, 2TT

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