Fundación Cardiológica Argentina - "Sing The News"

BeautifulBeast

BeautifulBeast Dallas, United States

142

This ad is part of the ACT Responsible Collection

Brand: Fundación Cardiológica Argentina
Country: United States

Advertiser: Fundación Cardiológica Argentina

Title	Sing The News
Agency	BeautifulBeast
Campaign	Sing The News
Advertiser	Fundación Cardiológica Argentina
Brand	Fundación Cardiológica Argentina
Date of First Broadcast/Publication	2023 / 9
Business Sector	Disease Awareness, Support Groups & Associations
Story	In 2023, Argentina faced a period of unprecedented stress and uncertainty. The value of money was decreasing, political maneuvers were rampant, and the upcoming presidential elections only added to the anxiety and worry of the people. The situation was dire, and something needed to be done. But amidst all this chaos, there was a glimmer of hope. The Argentine Cardiology Foundation partnered with Maimónides University to create the Cardiac Risk Index - a revolutionary algorithm that measures and predicts the risk of heart attacks based on daily exposure to news about the economy and elections. To combat the stress that was taking a toll on the people of Argentina, the Foundation partnered with radio stations and the renowned group Fábrica de Canciones to create songs with the most heart-stopping news of the day. These radio spots were created in real-time, every day, to put a smile on people's faces during these trying times. We urged listeners to join us in reducing the levels of stress and anxiety in Argentina because we can all come together to care for our hearts and well-being.
Media Type	Case Study
Length	184 seconds
Market	Argentina
Executive Creative Director	Diego Duprat
Chief Creative Officer	Flor Leibaschoff
Chairman	Ceo Plano Feminino Ong
Chairman	Aldo Quevedo
Audio Post	Deaf Mule
Account Supervisor	Victoria Acosta
Copywriter	Thiago Mangini
PR	Ana Gambacini
Music	Fábrica de Canciones