| Title | Ed |
| Agency | Universal McCann |
| Campaign | LIVES |
| Advertiser | Fully Booked |
| Brand | Fully Booked |
| Posted | November 2018 |
| Story | Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the character in the story. At the end of the spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com. |
| Media Type | Digital |
| Length | |
| Brand Director | Nicole Sun |
| Media Planner | Aissa Suanes |
| Account Director | Camille Datu |
| Account Manager | Chot Aldeguer |
| Managing Partner | Mon Garcia |
| Group Business Director | Bambi Reyes |
| Chief Creative Officer | Raul Castro |
| Executive Creative Director | Joe Dy |
| Creative Director | Maan Bautista |
| Copywriter | Fran Palines |
| Copywriter | Maan Bautista |
| Copywriter | Sofia Tawasil |
| Copywriter | Karen Francisco |
| Copywriter | Paula Molina |
| Production Company | Just Add Water Productions Inc. |
| Senior Producer | Jho Moya |
| Sound Design Company | Hit Productions Inc. |
| Sound Designer | Arnold Buena |
| Audio Engineer | Philip Jarilla |
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- AGENCY:
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