Candide McDonald

Candide McDonald

editor at The Creative Stable

About me

Highly skilled creative with a career split equally between journalism, commercial writing and advertising, and now combining the three. Published author, managing editor, freelance creative with strong marketing abilities. ...



Managing editor and publisher
Sydney, Australia
January 2014 - Present (8 years 8 months)
The Stable is the online trade publication talking about who's doing what in the world of advertising and marketing creativity. In May 2018, 424,706 stories were read from 55,187 visits. It has achieved a steady growth in both its readership and its (worldwide) reputation, through my content and networking as well as the grit, guts and gumption I put into it week after week.
freelance content creator & writer
Captured & Seen & Heard
1995 - Present (27 years 8 months)
Captured ( is a content creation partnership owned and run by two journalists - Matt Reed, photojournalist and filmmaker and me, senior journalist and senior marketing creative. Journalists live or die on their ability to grow audiences with their content and have that content considered valuable. We bring a wider set of skills to content production.

Freelance copywriter for editorial, advertising, PR and comms. Freelance content creator. I develop creative strategies and creative for brands and businesses, websites and corporate marketing materials, advertising and social media campaigns, media releases and events.
Recently digital editor, PKN magazine, and freelance journalist, AdNews and Capture magazines See less
Australian Creative
Australian Creative
2012 - 2013 (1 year)
Editor of Yaffa Media's B2B magazine for advertising & marketing creativity and production, Australian Creative. Headed digital and physical editions.
freelance writer
Writing That Sells
1982 - 1995 (13 years)
As well as writing content and advertising for brands and businesses throughout this period, I was:

Editor, Apartment Living and freelance features writer, Wentworth Courier.

Freelance contributor, Australian Property Investor.

Features writer: Cleo, Cosmopolitan, Dolly, Marketing Week, Courier Group, Australian Gourmet, Sydney Morning Herald and B (Hong Kong).

Assistant Beauty & Health Editor, Vogue Australia. Editor, Miscellany, Beauty Checkout & Mens’s Grooming. 2 1/2 years (full time).

Beauty & Health Editor Australasian Hair & Beauty, Australasian Hair & Beauty Professional. 1 year (worked remotely).

Beauty & Health Editor, Ragtimes. 1 year (worked remotely).
Senior Creative (group head)
Ogilvy Sydney
Sydney, Australia
1980 - 1994 (14 years)
Sydney, London, Singapore

Major awards: One Show (Bicentennial Air Show, Avon: A Change of Face), Cannes Lion (Avon: A Change of Face), David Ogilvy Australia Award (Avon: A Change of Face), David Ogilvy International Award (Avon: A Change of Face), AWARD Award (Save The Children). Clients: American Express, Avon, Streets, Philips, Hoover, Westpac, Xerox, WWF Australia, Compaq, Unilever (fragrances), ABC TV, Johnson & Johnson.

Senior Copywriter,
Kingston, Australia
1980 - 1983 (3 years)
Worldwide: -
Worked in three Grey offices: Sydney, London and Singapore. Launched Sanitarium Health Food Company in the UK (as Granose Foods), Revlon, Block Drug, Reckitt & Colman, Lindemans, Fiat.


Bachelor of Arts

August 2018 - August 2018 ()
Candide completed her HSC among the top 100 candidates and was runner up to Dux of Abbotsleigh. She has; ASSESSMENT OF CELESTE by CANDIDE

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