| Story | Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. The Crayola Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign the new inclusive crayon colors were uniquely developed and communicated to the world. The Crayola crayons are the first step in changing behavior to the way people of color are represented through different mediums. No matter their skin tone, ethnicity, ability or background, they can now be seen.Colors of the World answered a real need in the marketplace and the response was resounding. To date, the launch has resulted in 2.7 billion impressions, 1,014 placements and celebrity social advocates like Patricia Arquette, Jennifer Aniston, Holly Robinson Peete and Kristen Bell. |