ParticipACTION - "Make room for play"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

4273

This ad is part of the ACT Responsible Collection

Brand: ParticipACTION
Country: Canada

Advertiser: Zulu Alpha Kilo

Title	Make room for play
Agency	Zulu Alpha Kilo
Campaign	ParticipACTION: Make room for play
Advertiser	Zulu Alpha Kilo
Brand	ParticipACTION
Date of First Broadcast/Publication	2015 / 1
Business Sector	Cinema Production
Story	The campaign consists of three spots that ran on television and online – “Playground”, “Basketball” and “Road Hockey”. In all three spots a dark blank space consumes most of the screen, confining the kids to a very limited space, all to illustrate how children’s screen time is literally taking away their playtime. To support the message, instead of leading people to a website to find out more, we cheekily discouraged viewers: “Don’t visit our website”.
Media Type	Case Study
Length	134 seconds
Music	Pirate Group
Other	Zak Mroueh
Sound Engineer	Chris Tait
Director	Tom Feiler
Executive Creative Director	Ron Smrczek
Creative Director	Ron Smrczek
Other	Ron Smrczek
Production Company Producer	Karen Tameanko
Production Company Producer	Amanda Field
Music Composer	Steve McGregor
Art Director	Grant Cleland
Other	Grant Cleland
Copywriter	George Ault
Other	George Ault
Music Composer	Andres Kirejew
Strategic Planner	Shari Walczak
Strategic Planner	Emma Brooks
Account Manager	Kristina Hayes
Account Manager	Jessica DeSantis
Other	Jessica DeSantis
Executive Producer	Ben Valiquette
Sound Engineer	Ian Boddy
Agency Producer	Bette Minott
Advertising Manager	Rachel Shantz
Advertising Manager	Rebecca Jones
Advertising Manager	Katherine Janson
Editor	Paul Skinner
Colorist	Cem Ozkilicci
Music Producer	Joanne Uyeyama
Production Company	Circle Films
Editing Company	Married to Giants