Alvaro Dopico

Alvaro Dopico

CEO at M&C Saatchi
Mexico, Mexico

My Latest Work

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Positions

CEO
M&C SAATCHI CHILANGA
Mexico
July 2017 - Present (2 months)

Vice President, Account Services
Mexico, Mexico
July 2015 - July 2017 (2 years)
Responsible for the management, service and profitability of an assigned department. I am leading, managing and planing the clients short and long-term marketing strategies, as well as taking responsibility for “bottom-line” accountability. In addition, I am maintaining contact with all levels of management within the assigned clients. I also assume the overall management and supervision responsibilities for the Account Team(s) personnel.
Vice President, Account Services
Mexico, Mexico
May 2014 - May 2015 (1 year)
Responsible for the management, service and profitability of an assigned department. I am leading, managing the clients short and long-term marketing strategies, as well as taking responsibility for “bottom-line” accountability. In addition, I am maintaining contact with all levels of management within the assigned clients. I also assume the overall management and supervision responsibilities for the Account Team(s) personnel.
Business Manager
Mexico City, Mexico
March 2012 - April 2014 (2 years 1 month)
In early 2012 I joined Y&R México as a Business Manager to command the Account Department. I had the opportunity to work again with Movistar, where I helped in various pitches for the Latam Region.
I can say that we were a unique Agency, because for thirty years no one retained a Bimbo brand for two consecutive pitches, and we did. Ricolino!

Brands: Movistar, Bimbo, Fedex, Xerox, Riu Hotels, Expedia, among others.
Client Services Director
Mexico, Mexico
August 2011 - February 2012 (6 months)
I moved to Mexico in 2011 to help Grey with GSK Latam. There, I had the opportunity to lead a very talented and diverse team for various GSK global brands and worked for other agency brands.

Brands: GSK, Coca-Cola, Roshfrans, among others.
General Account Director
Bogota, Colombia
February 2011 - August 2011 (6 months)
In 2011, I decided to move to Bogotá to join Y&R Colombia, leading the Account Department as a General Account Director. I helped lead the agency to record billings and revenue, winning three Lyons in Cannes that year.

Brands: Telefónica, Movistar, LG, Danone, Texaco, Goodyear, MetLife, Mabe, Adidas, Skandia, Fiat, Alfa Romeo, among others.
Regional Business Director
BBDO
Guatemala
July 2009 - December 2010 (1 year 5 months)
In 2009 I joined BBDO Guatemala to lead the regional PepsiCo Beverages account team to support different local offices around the NOLA region (Central and Caribbean) and to be part of the Latin America board.
I also took action in the development and implementation of PepsiCo regional campaigns.

Brands: Pepsi, Gatorade, SoBe, 7UP, Mirinda, Propel, among others.
Regional Account Director
Guatemala City, Guatemala
2007 - 2009 (2 years)
In 2007 I moved from Montevideo to Guatemala to be a Regional Account Director. I was responsible for the implementation of national and regional campaigns, promotional programs and development of activation platforms.

During those years I was a jury member for the Effie Awards in Guatemala.

Brands: Nokia, Lipton Ice Tea, Volkswagen, ExxonMobil, Henkel, Johnson & Johnson, among others.

Education

Master Class, Business Transformation

Hyper Island
2015 - Present (2 years 8 months)

Diplomado en Marketing Interactivo Grade IAB México

Tecnológico de Monterrey
2015 - 2016 (1 year)

Máster en Marketing Online y Comercio Electrónico en Digital

OBS Business School
2014 - 2015 (1 year)

Workshop on Negotiation

Harvard University, MA 02138
2008 (1 year)

Licenciatura en Comunicación Publicitaria

Universidad ORT Uruguay
1997 - 2001 (4 years)

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