| Title | Crash Test |
| Title (original language) | Crash Test |
| Agency | Leo Burnett Paris |
| Campaign | Crash Test |
| Advertiser | Fiat |
| Brand | Fiat |
| Date of First Broadcast/Publication | 2000 / 9 |
| Product | Punto |
| Business Sector | Cars |
| Story (original language) | Un concessionnaire Fiat, pour démontrer à son client le niveau de sécurité de la Fiat Punto, pousse celui-ci sur le siège passager, prend le volant et jette la voiture sur le mur de la concession, ce qui a pour effet de déclencher les airbags. Le client, ravi, lance "J'la prends !". |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | 1/33 Productions |
| Creative Director | Christophe Coffre |
| Copywriter | Christophe Coffre |
| Creative Director | Nicolas Taubes |
| Art Director | Nicolas Taubes |
| Director | Richard Jacobs |
| Agency Producer | Catherine Guiol |
| Director | Neil Harris |
| Music | Attention o Chien |
More Work
SEE ALLParasols 2
- BRAND:
- Martini
- AGENCY:
- McCann Paris
Parasols 1
- BRAND:
- Martini
- AGENCY:
- McCann Paris
Table
- BRAND:
- Martini
- AGENCY:
- McCann Paris
Bar
- BRAND:
- Martini
- AGENCY:
- McCann Paris
Magnum Light 2
- BRAND:
- Magnum Light
- AGENCY:
- McCann Paris
Magnum Light 1
- BRAND:
- Magnum Light
- AGENCY:
- McCann Paris
Neighbours
- BRAND:
- Opel
- AGENCY:
- McCann Paris
The Bottle
- BRAND:
- Heinz
- AGENCY:
- Leo Burnett Paris
Bus
- BRAND:
- Charal
- AGENCY:
- Leo Burnett Paris