Title | Suitable Accommodation |
Agency | Grey Worldwide Melbourne |
Campaign | Young People in Nursing Homes |
Advertiser | Summer Foundation |
Brand | Building Better Lives |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Building better lives |
Philosophy | Building Better Lives is a charity that works to get young people with disabilities out of nursing homes and into more suitable accommodation. These are people in their 20s and 30s who have had strokes, acquired brain damage or illnesses such as multiple sclerosis. Often they are put into old folks homes because there is nowhere else. Grey Melbourne has produced a cinema spot to raise awareness of the issue and of Building Better Lives. |
Media Type | Television |
Soundtrack | Planet love sound |
Art Director | Peter Becker |
Copywriter | Nigel Dawson |
Realisator | Josh Dawson |
Creative Director | Nigel Dawson |