Matthias Schmidt
Managing Director at antoni GmbH
Berlin, Germany
TitleBertha Benz: The Journey That Changed Everything
Agency
Campaign Bertha Benz: The Journey That Changed Everything
Advertiser Daimler AG
Brand Mercedes-Benz
Date of First Broadcast/Publication 2019 / 3
Business Sector Automotive
Tagline She believed in more than a car. She believed in herself
Story To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away.
Media Type Web Film
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Production Company Anorak Film
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