Reinserta - "III (Three)"

Grey Worldwide Mexico

Grey Worldwide Mexico Mexico City, Mexico

Awards

4408

This ad is part of the ACT Responsible Collection

Brand: Reinserta
Country: Mexico

Advertiser: Reinserta

Title	III (Three)
Title (original language)	Tres
Agency	Grey Worldwide Mexico
Campaign	III (Three)
Advertiser	Reinserta
Brand	Reinserta
Date of First Broadcast/Publication	2023 / 4
Business Sector	Charities, Foundations, Volunteers
Story	Reinserta, a Mexican NGO that supports children and adolescents exposed to the criminal justice system, has launched a fundraising campaign through the short film "III." The film highlights the living conditions of children in contact with prisons and aims to build dignified maternity spaces and a new "baby library" in Monterrey, as well as provide psychological and legal care programs. Around 500 children are born and live in Mexican prisons, separated from their mothers after three years. The film tells a powerful and heartbreaking story to encourage support for these mothers and children.
Media Type	Branded Content
Length	251 seconds
Advertising Manager	Saskia Nino de Rivera
President & Chief Creative Officer	Diego Medvedocky
Worldwide Chief Creative Officer	Javier Campopiano
Chief Creative Officer	Alexis Ospina
Executive Creative Director	Mauricio Guerrero
Creative Director	Nicolas Diaco
Art Director	Mauricio Sanchez Arroyave
Production Director	Julieta Napoli
Production Company	Oriental Films Mexico
Director	María Fernanda “Yupi” Segura
Director	Sauna
Executive Producer	Mauricio Clavijo
Executive Producer	Carolina Moreno
DP	Agustin Claramunt
Art Director	Giuliana Pavino
Art Director	Belen Betbebe
Line Producer	Karina Santiago
Editor	Saulo Diarte
Editor	Alejandro Diarte
Wardrobe	Almudena Segura
Post Production	Pedro Aragón
Sound Production	Satelite Audio