Title | The Swiming Pool |
Title (original language) | La Piscine |
Agency | Publicis Conseil |
Campaign | The Swiming Pool |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Posted | February 2001 |
Business Sector | Soft Drinks, Tonics |
Story | Produced for Coca-Cola for use in Summer 2000, the "Rubber Rave" commercial was shot on location in sunny Saint-Tropez by Director Bruno Aveillan, a star within the European film community. While the film was intended for Mediterranean market use, the execution clearly communicates the universal refreshing appeal of an ice-cold Coca-Cola on a hot summer day as well as the product's unique ability to provide the right mix of energy and connectivity to bring any party to life. |
Story (original language) | Produit pour Coca-Cola pour une diffusion en été 2000, ce spot a été tourné à Saint-Tropez, par Bruno Aveillan, une star parmi la communauté filmique européenne. Alors que le film était destiné au marché méditerranéen, la réalisation a clairement montré l'appel universel rafraîchissant d'un Coca-Cola glacé durant un chaude journée d'été. |
Media Type | Television |
Length | |
Creative Director | Daniel Robert |
Creative Director | Maïthé Winternheimer |
Creative Director | Denis Rognon |
Copywriter | Laure Ferry |
Art Director | Sylvie Bouscaillou |
Production Company | Quad Productions |
Director | Bruno Aveillan |
Production Company Producer | Nicolas Duval |
Agency Producer | France Cesbron de Lisle |