| Title | Bark |
| Title (original language) | Ecorce |
| Agency | BETC Paris |
| Campaign | Vital Need - Vivendi |
| Advertiser | Vivendi |
| Brand | Vivendi |
| Posted | May 2007 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Entertainment is a vital need |
| Tagline (original language) | Le divertissement est un besoin vital |
| Media Type | Magazine |
| Market | France |
| Creative Director | Marie-Laure Billette |
| Art Director | Florence Bellisson |
| Copywriter | Véronique de Surmont |
| Photographer | Matthew Brookes |
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