| Title | Park |
| Agency | Fallon |
| Campaign | Brawny's Softer Side |
| Advertiser | Georgia-Pacific |
| Brand | Brawny |
| Posted | May 2004 |
| Product | Paper Towels |
| Business Sector | Paper Goods, Aluminum Foil |
| Tagline | That's massively improved. That's Brawny. |
| Media Type | Television |
| Length | |
| Market | United States |
| Director | Douglas Avery |
| Agency Producer | John Cline |
| Copywriter | Scott Cooney |
| Account Director | Victor Kimble |
| Other | Mike Litwin |
| Art Director | Jerome Marucci |
| Other | Maria McHugh |
| Executive Creative Director | Ari Merkin |
| Other | Jacob Shapira |
| Editing Company | Cosmo Street |
| Editor | Tom Sherma |
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