| Title | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Agency | Zulu Alpha Kilo |
| Campaign | Small But Mighty |
| Advertiser | Consonant Skincare |
| Brand | HydrExtreme |
| Posted | November 2019 |
| Business Sector | Hygiene & Personal Care Products |
| Story | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Media Type | Case Study |
| Chief Creative Officer | Zak Mroueh |
| Creative Director | Susie Lee |
| Creative Director | Gary Watson |
| Design Director | Ryan Booth |
| Designer | Kevin Sato |
| Designer | Gala Tanaskovitch |
| Art Director | Kevin Sato |
| Art Director | Caroline Sierra-Bornais |
| Copywriter | Vinay Parmar |
| Copywriter | Monika Leck |
| Copywriter | Luke McNeill |
| Advertising Manager | William Baker |
| Advertising Manager | Kristina Breckon |
| Studio Artist | Anna Harju |
| Studio Artist | Ashleigh O’Brien |
| Studio Artist | Andrew Martin |
| Studio Artist | Brandon Dyson |
| Studio Manager | Greg Hepinstall |
| Agency Producer | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| Photographer | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |
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