HydrExtreme - "Small But Mighty "

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

3765

Title	Small But Mighty
Agency	Zulu Alpha Kilo
Campaign	Small But Mighty
Advertiser	Consonant Skincare
Brand	HydrExtreme
Date of First Broadcast/Publication	2020 / 1
Business Sector	Others
Story	HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind.
Media Type	Promotion & Event
Length	62 seconds
Chief Creative Officer	Zak Mroueh
Studio Artist	Andrew Martin
Creative Director	Gary Watson
Copywriter	Vinay Parmar
Creative Director	Susie Lee
Studio Artist	Brandon Dyson
Agency Producer	Laura Dubcovsky
Account Management Team	Nadine Arsenault
Copywriter	Monika Leck
Design Director	Ryan Booth
Studio Artist	Anna Harju
Art Director	Kevin Sato
Designer	Kevin Sato
Account Management Team	Lisa Sousa
Account Management Team	Skye Gandy
Advertising Manager	William Baker
Advertising Manager	Kristina Breckon
Studio Artist	Ashleigh O’Brien
Designer	Gala Tanaskovitch
Art Director	Caroline Sierra-Bornais
Copywriter	Luke McNeill
Studio Manager	Greg Hepinstall
Photographer	Sarah Azzam
Print Production Company	Flash Reproductions
Print Production Company	Seamliss Graphics and Marketing